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i-D - Liquid Sky was more than a store or a brand. "It was a happening. It was a scene," said sometime shop girl Chloë Sevigny. A clubhouse for 90s ravers on the corner of Broome and Wooster in downtown New York, Liquid Sky stocked oversized T-shirts emblazoned with the brand's logo (Astro Girl, a kind of DJ alien) and righteous raver slogans like "drugs kill" and "keep underground," as well as insanely wide-legged pants with pockets for your beeper. It was all about peace, love and UFOs. It was too good for this world."
"The legendary emporium appeared on my radar through a magazine feature that covered the New York rave scene (it might have been i-D or The Face, or one of the many free German Techno zines from the numerous record and clubwear shops in Munich). Between 1992 and 2003, I tried to come to New York at least once a year, and as long as the store was open, I would stop by. Not just to bring “cool stuff” home (again — no international online shops, no secondary online platforms) but to pick up fliers for club nights, free magazines, and to talk to staff to find out where else to go during my visit."
VERY LONDON style guide
“Fun but far from superficial, Liquid Sky brings a human touch to Street Fashion, connecting people in many senses. Mixing Street Style Fashion, Graffiti looks, Spatial Installations and Music. Liquid Sky was first adopted by ravers and skaters. Spreading its philanthropic Mission with alien grace Liquid Sky is famous for linking cute original cartoons with tongue-in-cheek social commentary”.
“Liquid Sky wasn’t just a shop in NYC, Liquid Sky was THE SHOP in NYC”.
"Think how Shawn Stussy’s signature on a T-shirt or how a pair of baby blue Sal Barbier 23s stood for their own respective scenes during the same years."
TIME OUT NEW YORK
“Liquid Sky: it’s more than a place to buy t-shirts. It is a culture. The store has a waterfall window”. B.H.